Najlepsze kasyno online - Ice Casino w Polsce

Virus inside the system - workshop
International Association of Inderpendent Art and Design Schools AIAS Akademia Sztuk Pięknych im. Eugeniusza Gepperta we Wrocławiu 8-9.11.2011 Workshop no 3: Virus inside the system Tutors: Anna Kołodziejczyk, Łukasz Paluch
The workshop will focus on the issues of the aesthetics of urban advertising and the ways in functions. The motto will be a sentence by David Ogilvy, a founder of an advertising agency Ogilvy & Mather: I have a passion for landscape, and I have never seen one improved by a billboard.

Nowadays it is neither architects nor city planners that shape the ultimate appearance of the public space in which we live. Outdoor advertising has got out of control, whereas public space has been stolen by it. Functional graphics orders, distinguishes and describes the world around us. It is the most universal and omnipresent art discipline, it is an indispensable factor perfecting the current standard of life. In the reality of the Polish advertising design, however, we very rarely come across such act of designing, which like the act of art at its best, would be a pure and unexpected event, resisting manipulations and programming.

The workshop will facilitate deliberations in which way design, with its remarkably broad realization possibilities, influences an individual viewer/user, his or her life, the life of smaller and bigger communities; in which way it influences the visual landscape of the cities as well as how it reacts to continuous changes in the social, economic spheres.

Schedule of the workshop:

The workshop will be held partly in a selected space in Wrocław, in which various advertising and informative carriers abound. The motto by David Ogilvy will be subject to creative transformations. Each participant will be responsible for working on one word that the sentence is made of, while the specific character of the selected public space will serve as inspiration. The form of the designed word will be absolutely free, it can be both an original typographic solution and an interpretation of solutions observed on the spot. The last stage will comprise constructing the full sentence out of the designed, drawn or printed modules and arranging them into a shape resembling a billboard.


zdjęcie
Workshop title /David Ogilvy/
zdjęcie
.
zdjęcie
Day 1. /photography: Łukasz Paluch/
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
Dzień 2. /photography: Peter Kreibich/
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
Day 3 Opening exhibition. /photography: Peter Kreibich/
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.
zdjęcie
.